A Reflection

I have been an avid follower of Krista Tippets “On Being” podcasts and web musings for a number of years now and through that experience I have discovered Seth Godin’s wisdom.  He publishes a popular blog www.sethgodin.com and a Twitter feed https://twitter.com/ThisIsSethsBlogBoth that are both worth sharing.  Here is a quote from one of Seth’s Blogs that has captured my imagination:


“Giving the people what they want isn’t nearly as powerful as teaching people what they need. There’s always a shortcut available, a way to be a little more ironic, cheaper, more instantly understandable. There’s the chance to play into our desire to be entertained and distracted regardless of the cost. Most of all, there’s the temptation to encourage people to be selfish, afraid, and angry. Or you can dig in, take your time, and invest in a process that helps people see what they truly need. When we change our culture in this direction, we’re doing work that’s worth sharing. But it’s slow-going. If it were easy, it would have happened already. It’s easy to start a riot, difficult to create a story that keeps people from rioting. Don’t say, ‘I wish people wanted this.’ Sure, it’s great if the market already wants what you make. Instead, imagine what would happen if you could teach them why they should.”


We are in the services business.  We produce videos that clients request and that equation has served us well for the many years we have been in business.  It still does. We pride ourselves on being the vehicle to help our client’s tell their stories. Today, in this most acrimonious political climate, we must all stretch ourselves more. 


Education is vital to being an engaged human, an informed citizen, even an enlightened consumer.  We strive to make products that teach, raise awareness and help us grow. Not just in select markets but for all of our projects. Video is a tool that can touch others better than almost any other media.  “Teach our children well!"